Health Profession Advertising in the Age of Social Media

Posted On: July 21, 2023

Social media has proven itself time and time again as a powerful tool for advertising. This latest session of the Regulatory Education Program focuses on health professional advertising and social media activities. It answers important questions on the current roles governing the area, and offers inside on what you can do to effectively navigate the field. We will also look at examples that have been managed and resolved through the complaints process, and how these examples can be learning experiences for Registrants.

Session Details

Date: Monday September 18, 2023 Time: 11AM – 12PM EDT CEs: 1 Category A (Jurisprudence)[1] Format: Live Webinar Advance Registration: Closed

[1] Pending approval of the Quality Assurance Committee

Presenters

Dr. Jordan Robertson,  ND

Dr. Jordan Robertson, ND, is a clinic owner and speaker. Her background in critical appraisal and research led her to develop and implement courses on research in integrative medicine and nutrition at McMaster University for 10 years and has gifted her numerous speaking and education opportunities across Canada and the US. She has lectured for various groups including McMaster Medical School, The Ontario Association of Naturopathic Doctors, the Canadian College of Naturopathic Medicine, and the University of Waterloo Pharmacy school. She has also been a guest on multiple podcasts across North America discussing women’s health. Dr. Robertson, ND, has a special interest in women’s health, including PMS, menopause, fertility, PCOS and endometriosis.

Dr. Robertson is the off-site Naturopathic Doctor for the McMaster Hospital Endometriosis Clinic, and owns an integrative medical center, Clarity Health in Burlington Ontario. She hosts the Women’s Health Unplugged podcast and owns The Confident Clinician, an evidence-based education platform for integrative practitioners.

Natalia Vasilyeva, Manager of Professional Conduct

Natalia Vasilyeva is the Manager of Professional Conduct, a position she assumed April 2017, having been the Complaints and Discipline Coordinator with the College since 2014. In her role, Natalia provides support to both the Inquiries, Complaints and Reports Committee and supports the Discipline Committee in the planning and execution of hearings.

Prior to joining the College, Natalia had provided similar support for complaints and discipline at the Board of Directors of Drugless Therapy – Naturopathy, the regulator for naturopaths prior to the formation of the College. She has previously worked as both a teacher and project manager for the Moscow School Board.

Natalia is a graduate of the Buryat State University in Ulan-Ude, Russia where she attained an equivalent to her master’s degree in teaching and linguistics. In her spare time, she enjoys reading classic literature and mystery novels, and traveling with her family.

About the Regulatory Education Program

The Regulatory Education Program provides Registrants as well as members of the public access to free virtual educational programming that is focused directly on key regulatory concepts and rules. It is intended to allow Registrants and the public to learn more about the regulatory framework which governs NDs in Ontario and to help NDs not only comply, but to avoid potential issues that present a risk of harm to the public.

Unable to Attend?

All Regulatory Education Program events will be made available for streaming within 30 days of the event delivery. Check the College’s website for more details.

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