The Self-Assessment component of the QA Program is a mandatory annual process for Members holding a General Certificate of Registration. The College has created a new Self-Assessment tool focused on advertising, including an online questionnaire that must be completed each year and reported on as a as part of the annual registration renewal process.
This new questionnaire replaces the previous Self-Assessment tool that focused on core competencies and standards of practice.
The Questionnaire is one of many advertising resources developed to help Members meet their professional and legal obligations. It uses interactive questions to help Members assess and amend their advertising where necessary.
The new Self-Assessment is a three-step process: Read, Identify, Review and Change.
1. Read our resources
Our online advertising resources have been developed to help naturopaths check and correct their advertising.
• Standard of Practice for Advertising
• Advertising Guideline
• Professional Misconduct Regulation
• Advertising Do’s and Don’ts [infographic]
• Bios Do’s and Don’ts [infographic]
• 8 Social Media Tips for NDs [infographic]
2. Identify the advertising you are responsible for
Advertising includes, but is not limited to, public promotion of a regulated health service to attract patients or consumers and/or encourage the use of your services.
It includes online advertising (such as websites and social media channels) and all print and broadcast advertising (such as flyers, business cards, and radio ads) that is within your control.
If you (directly or as a member of a health practitioner clinic) publish content copied from another website or request a marketing agency or third party to draft advertising for you, you are still ultimately responsible for the content.
3. Review and make Changes where necessary
While claims you make in advertising might be clear to you, they can be misunderstood by patients and consumers. Review your advertising using the online questionnaire below and make any changes to ensure it is not false, misleading or deceiving.
The College will not review the details of your Self-Assessment Questionnaire except to confirm completion. When completing your registration renewal form you will be asked to confirm that you have completed your annual Self-Assessment Questionnaire.